The Playbook For $20k+ MRR Skool Communities

Nick Maier

🔥

17d ago in Other

don't overcomplicate things or get it twisted

the playbook for getting to $20k+ MRR with your skool community is 👇

clear cut
straightforward
simple

it's basic math

# visitors + conversion % = MRR (variable is price point)

and it begins with reverse engineering your success

completing this step helps you SEE your own path

and when you SEE your own path clearly, success is inevitable

because you can see your current constraint easily, and work to solve it

this is what I mean ...

THE GOAL is $20k MRR

you run a simple free + paid skool community funnel

you drive people to your free community, then use calls to ascend members to your paid community

your paid community is $100/mo

so you need 200 members to reach $20k MRR

let's say your close rate on ascending members is 10%

that means you need 2,000 free members

cool, that's the first goal

so now, you need to look at:

(a) your free community about page conversion rate

(b) your traffic volume

the current "average conversion rate" for free communities is 18%

we'll use 15% to keep things easy

to get 2,000 members in your free community you need ~ 13,333 people to visit your about page

bump up the conversion rate, and you need less

simple, basic math

from here, you turn your attention to your traffic sources

ONE AVATAR. ONE CHANNEL

that's how you ATTRACT more people

you collapse time by either increasing time + energy or adding money (running ads)

until you have a consistent flow of traffic to your free skool about page each day, nothing else matters

IT'S THE ONLY THING!!

optimise your traffic sources as best as you can

do more
double down on what works
make your traffic sources better

if you get to a point where you're consistently see 500 visitors every 3 days, in 78 days you'll have had 13,000 visitors

... and at this 500 visitor mark, you can start analysing your conversion rate and optimising it

if it's low, check the analytics on your VSL first

look at the watch time of people and where they drop off

if people are dropping off early - optimise your hook - you need to get people to watch
if people are dropping off mid VSL - look to shorten it - they're not getting the value they need to watch and be hit with your offer
if people are watching and not joining - optimise how you package your pitch

once that's done, look at your images and description and make sure they're doing this one thing 👇

visually representing the EXPERIENCE and TRANSFORMATION your community offers

people don't care about the features of your community and what they get

they want to know the OUTCOME that's in it for them

your images and description should clearly visualise

(a) WHO IT'S FOR (and who it's not for)

(b) what they'll experience

(d) how quick, easy, and simple you make achieving that outcome

when you've done that, the game becomes easy

you look at the data and decide: