The Money's in the Follow-Up: Retargeting Ads

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Sep 27 in Other

I used to think getting people to click on my ads was the hard part.

The real challenge is turning clicks into joins.

Here's the truth: Most people who visit your Skool group's About page won't join right away. But that doesn't mean they're not interested.

They're just... hesitant.

And that's where the magic of retargeting comes in.

The Problem:

You're creating content or running ads for your Skool community.
People are clicking through to your About page.
But they're leaving without joining.
You're losing potential members at the final hurdle.

The solution? Don't let them go.

Follow them. Everywhere.

I'm not talking about hiring a creepy stalker (please don't do that). I'm talking about retargeting campaigns.

Here's how it works:

1. Set Up a Retargeting Campaign

This is like hiring a persistent (but not annoying) salesperson who follows up with every window shopper. Except this salesperson works 24/7 and costs like $20 per 1,000 people reached.

2. Create "Closer Ads"

These aren't your regular ads. They're designed to address the specific doubts that stopped people from joining in the first place.

3. Test and Optimize

Start by talking to your existing members. What held them back initially? Use that to make your messages. Then, keep testing different angles.

4. Find the Sweet Spot

We've found that showing your ads 3-4 times per week (a daily frequency of 1.5) works best. Adjust your daily budget to hit this mark.

The beauty of retargeting is that you're not shooting in the dark. These people have already shown interest. They've viewed your about page, or engaged with you on social media. So they just need a little nudge.

You're not targeting millions. You're focusing on a small, warm audience who've already visited your About page.

Remember: