The friendly goodbye
Cancellations and churn are a fact of life when you run any kind of online community.
You're going to have people join, look around and leave.
How you handle that exit is critical to your future success.
If someone joins your community, and then wants to cancel quickly, even if they've consumed a bunch of your content, giving them a friendly goodbye is super important.
It leaves a great impression on the member, it leaves your reputation in-tact, and if ever their needs changed, and they did want what you sell, they're far more likely to want to rejoin your community.
Many people try and make cancellations or refunds difficult for the members exiting, but ultimately just creates animosity with the member leaving.
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Shawn Jooste
5
The friendly goodbye
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