Pixel Tickling Will Make You More Profitable

Devon Meadows

🚀

Sep 23 (edited) in Other

The problem:

You're pouring money into Facebook ads, but the returns are as unpredictable as Russian roulette.

One day you're rolling in leads, and the next you're hemorrhaging cash.

Your ad strategy feels like throwing spaghetti at the wall and praying something sticks.

You're starting to wonder if building a Skool community is a dream.

Yes, creative fatigue is a variable. And yes, your conversion rate should be at least 4%.

BUT, you also can improve the potential of your ads if you hack the system.

Enter: Pixel Tickling

No, It's not a weird internet fetish. It's a way to improve your ad spend and boost your ROAS (Return on Ad Spend).

HOW IT WORKS

Run ads to cold traffic to build your initial audience.
Create organic content on platforms where your ideal customers are.
Direct your organic traffic to your Skool's about page. This is the "pixel tickle." It probably won't initially convert. That's ok! Not the goal. Get the view.
Let Facebook's pixel capture visitor data from paid and organic traffic.
Retarget this warm audience with ads for the next 180 days.

Your organic efforts "tickle" the pixel, providing quality leads. This signal improves your ad targeting.

This consistently creates returns that outperform (typically doubling our ROAS).

You don't need a bunch of followers. Run ads regularly. Be strategic with your organic content. Even 20 extra qualified organic views in a day will improve the quality of Facebook ad traffic.

SOME TIPS

Identify Your Playground

Where do your people hang out? Reddit, YouTube, TikTok? That's where to drop knowledge.

2. Create Great Content

Don't half-ass this. Create posts, videos, or threads that provide real value and make people want to learn more about you. Take a few days or more to make something.

3. Track Like a Bloodhound

Use Facebook's Events Manager to monitor views and build an ROI model. Knowledge is power.

4. Engage and Evolve

Pay attention to the comments and engagement on your posts. Are people finding value? Are they ready to take action after reading? Use feedback to refine.

Success leaves clues. If you're not seeing results, change your strategy.

Now is the perfect moment for action. No excuses. Make meaningful content.

EITHER

Run ads risking mediocre returns

Embrace pixel tickling. Improve your returns. Go tickle those pixels.

P.S. This post is me doin a little pixel tickling.

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