Jun 28 in Other
Is Community Building the Unsung Hero of Digital Transformation?
Hey there, community enthusiasts! 👋
I woke up today with a tricky question that I can't shake off:
Why is community building often dismissed as 'nice to have' when it could be the key to digital transformation? 🤔🔑
Let's think about this for a moment:
• Companies invest millions in digital tools 💻
• Marketing teams chase the next viral trend 📈
• But how many truly harness the power of their community? 🤷♀️
As a Swiss Community Strategist with a essential marketing background, I see companies overlooking this goldmine daily. Meanwhile, giants like LEGO and Starbucks show what's possible when you take your community seriously.
My thesis: Community building isn't just a channel – it's THE way to stay relevant in the digital age.
But what do you think?
🔥 Is community building underrated or overrated?
🔥 What obstacles do you see in companies?
🔥 Do you have success stories that prove otherwise?
Let's kick off this discussion! Your experiences and opinions could be the spark that ignites the next community revolution. 💥
Fire away in the comments! 👇
#CommunityPower #DigitalTransformation #FutureOfBusiness
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Is Community Building the Unsung Hero of Digital Transformation?
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