Hormozi's Testimonial Template

Aug 6 in Other

Here's Alex's exact questionnaire template he uses to get testimonials from his clients.

He calls it "Success Interviews" and outlines the "Epiphany Bridge" to create "Lifecycle Ads" for a 60-90 second video you can use for content, bonuses and ads.

PHASE 1: BEFORE PURCHASE

Q1: [INTERNAL] What was life like before internally - before you saw this, did this?

Q2: [EXTERNAL] What were the external stats other people would observe about you before you decided to do this thing?

PHASE 2: DURING PURCHASE

Q3: [EXTERNAL] What made you actually take the next step, externally?

External - I was making $3k/mo, behind on payments, almost lost house, had to downgrade our car (external stuff)

Q4: [INTERNAL] And internally, what were the things you were most concerned about?**

Internal - I was struggling, my wife didn’t respect me anymore bc I couldn’t make money

EPIPHANY QUESTIONS

Then I saw an ad from Alex and it kinda caught my eye.

Q5: What were your biggest concerns?

I didn’t know if it was legit

Q6: Well what made you decide to do it anyways?

Well I saw the other people that had testimonials and saw a guy who had almost the exact same model as me… so if it worked for that guy maybe I’ll give it a shot.

PHASE 3: AFTER PURCHASE

Q7: What’s life like now, externally and internally?

Now I was able to get back the car, I upgraded, we moved to a better neighborhood, my kids can go to a better school and I feel better about myself.

OUTCOME: Condense into 60-90 sec video and also becomes an ad.

Watch full video here:

Start at 12:12 to 14:48

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