Formula to make members see success in 14 days (100% Works)

Yahya Hisham

Aug 25 in Other

From a Retention Specialist - me :)

Watch the 4m 30s loom video to understand in video format.

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Do you have low participation rates or low intimate/deep engagement rates? Follow this formula to boost them:

Step 1: Understand what type of initiative and action you want them to take

Is it:

A) Non-creative task (A routine task)

B) Creative task

WATCH VIDEO to see how to determine a creative and non-creative task

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If it's a CREATIVE TASK:

Step 2: Create and attach intrinsic Incentives (rewards)

Example intrinsic rewards can be:

A) Useful Information: Access to courses or cohort-based private sessions for their engagement inside creative tasks only

B) Non-Tangible Rewards: Personalized feedback focusing on their effort and strategy rather than simply praising the outcome.

C) Performance-Based Rewards: like the skool games (Top 10 highest MRR every month gets to visit Alex and the team)

Incentivize them unexpectedly ONLY AFTER they complete the task.

The goal is not to restrict their creativity which happens when their focus is on the reward. The only exception is performance-based rewards.

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If it's a NON-CREATIVE TASK:

Step 2: Create and attach extrinsic Incentives (rewards)

Example extrinsic rewards can be:

A) Money

B) Documents

C) DIgital subscriptions

D) Tangibles (clothes, books, etc.)

These extrinsic rewards must tie into their members' end goal and what you teach and shouldn't be random. Any extrinsic reward can have a use case for what you teach.

IMPORTANT:

Step 2.1: Allow them to complete the task their own way

Step 2.2: Acknowledge the task is boring

Step 2.3: Offer a rationale on why the task is necessary

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PRO TIPS:

Pro tip #1: Frst test the initiative, see if it works and see if members are seeing success and enjoying the program. Then attach the incentive to the initiative just so you don’t get blinded to the effectiveness of the initiative.

Pro Tip #2: Use a small 'if, then' reward once to the non-creative task to spark that engagement. Then continue with intrinsic 'now, that' rewards. Ensure to let them know they can only redeem the reward on their first time participating.

Remember:

Intrinsic rewards are unexpected rewards (motivating intrinsic behavior - healthier to obtain)

Extrinsic rewards are expected rewards (motivating extrinsic behavior - easier to obtain)

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