it's been wild - to say the least
- last night I hit Lv 7 in the Games Community (trip to skool HQ soon as Lv7 is just around the corner here)
- I get my 🔥🔥🔥 tomorrow
- I've found my people (thank you all)
I started my skool account after a 3 month "sabbatical"
I transitioned away from my exec role at an ad agency, ready for the next adventure
I was lost
until I wasn't
skool created that special "feeling" ...
... you know the one
it's indescribable. right there in your gut. it just feels "right"
it took me a week to figure things out and get the lay of the land
see how it works. form a strategy. get some form of direction first, so speed can be applied
and here we are - 30 days later
34 members in the paid group. no ads. no marketing. no promo. no past audience to leverage
just using the skills and experiences from the past 12 years of writing copy, marketing, running ads and building businesses to play this game, inside this ecosystem
the boats are burned, and I am ALL IN
these are 30 lessons I've learned over the past 30 days, I hope you find them valuable
p.s: add your own lesson in the comments! (and if you'd like anything expanded upon, just ask!)
- the likes don't matter at all, and they also matter a lot
- is a badass. Don't ever get in a war with her - even IF she starts it
- engage with people - like REALLY engage. If you're commenting, add some damn value, don't just write a few words or leave your vague opinion
- there are cheat codes to the Skool Game
- start the damn community. Figure the rest out later
- the simplest skool funnel is the best
- most top 10 skool game winners are bad models for building your building skool communities
- there is more than one way to skin the cat
- if you show up daily with value, you can't lose
- is the ultimate hype man
- simple at a macro level, hyper tactical at the micro level
- you can learn from every single person here
- choose a few core communities that have your ideal client and go a MILE DEEP into them
- spending time on skool and being active IS work
- we're so fucking early to this platform
- if you don't have an audience or list of contacts to leverage and value speed, ads are the play
- if you don't have an audience or list of contacts to leverage and value quality, youtube is the play
- what matters is getting people to your skool page and then inside your skool page. how you do it is up to you - it all works
- there are no rules or "best" ways to do it ... everyone is figuring it out as they go along
- remember you only see 5% max of what other people are ACTUALLY doing
- spend 90% of your time researching your market so you nail your about page words/bullets and VSL - you can tweak your traffic sources much more easily to get more traffic
- you'll meet people and feel like you've known them for years ...
- your ability to focus on LESS and do more of it, better, can put you miles ahead in a short time
- add value every single day
- don't ever mention your community or link it (unless people ask)
- if you're starting a free community and then want to transition it to paid, start marketing it and selling it as if it is paid - as you're conversion event isn't getting people into the free community, it's the paid community
- make sure you have an objective in mind so everything you do can move you toward it (everything else is a distraction, keep the main thing the main thing)
- study what and at post and say - there's gold in their content
- keep it simple. simple is sophisticated. when you find yourself overwhelmed - stop, breathe, and write ... get your thoughts down on paper and ask "what would this look like if it were simple" - then go do that thing
- The name of the game is traffic and conversions. The people who get MORE people to their page AND get more inside of it - win
here's to the next few years 🍻
nick