2X your Conversion Rate = Half Price Ads

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If you’re spending money on ads direct to skool but it's not converting, the issue is your about page.

Conversion rates matter WAY more than most people think.

If you can double your conversion rate—from 2% to 4% or from 3% to 6%—you cut your cost per acquisition in half. That’s a huge deal.

Think about that.

If it's $40 to get a new member with a 3% conversion rate, that same customer would only cost you $20 if you bumped your conversion rate to 6%.

How do you raise your conversion rate?

Your VSL.

I see a lot of groups running ads to offers with conversion rates below 4% (4% is the average). If you’re getting 2% or 3%, it’s time to revisit your about page. The quickest fix is to script your VSL (Video Sales Letter) and use Hormozi advice (skool games post) for that. I believe the VSL accounts for 80% of the conversion for most groups.

The goal for our overall about page is a 6% conversion rate.

We have hit that with paid only, no organic social media (besides posts like this which account for a small percentage).

Before our scripted VSL we hovered around 3-4%. With the VSL we hover between 5.5-6.5%.

To hit that we focused on annual buyers and monthly buyers. We aim for 30%-50% of members to purchase annually, with the rest monthly. This smooths out cash flow and keeps revenue balanced.

What's your conversion rate now? What’s your target CR? Share your goals below and let’s work together to hit them.

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