22d ago in SEO
Local SEO Myth: Exact-Match Domains Are Crucial for Success
I want to debunk a common local SEO myth: the belief that exact-match domains are essential for ranking in local searches.
The Myth
"To rank for 'plumber in [city]', you need the domain plumberin[city].com!"
Why It's Wrong
Google's algorithms now understand context without heavy reliance on exact-match domains.
Exact-match domains can trigger over-optimization penalties.
They limit brand building and flexibility as your business grows.
What Actually Works for Local SEO
Quality, location-specific content
Optimized Google Business Profile
Local link building
On-page SEO with naturally used local keywords
Technical SEO (mobile-friendly, fast-loading, local schema)
Pro Tip
Choose a brandable domain name that aligns with your long-term business goals. Optimize for local keywords within your site's content and structure instead.
Discussion
Have you used or considered an exact-match domain for local SEO? What's been your experience with domain names and local search performance? Share your thoughts below.
Remember, effective local SEO is about providing value to your local audience, not just matching keywords in your domain.
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Local SEO Myth: Exact-Match Domains Are Crucial for Success
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