I have a client in Detroit and my problem is that according to Google Maps, Detroit is only a part of that huge populated area. My client's GMB location is in Eastpointe (red circle). So my question is, would it make more sense to have his homepage target "primary category Eastpointe" or "primary category Detroit"? Eastpointe will probably be easier to rank but fewer people will search for it and I'm not sure how choosing one or the other will affect the area I can rank the GMB for.