7d ago in SEO
Local SEO Case Study: Plumber in Plano TX
Here’s how my agency recently helped a plumber in Plano, TX go from obscurity to first-page rankings:
The Challenge
- Client: Plumber in Plano, TX
- Starting point: Underperforming website and Google Business Profile
- Initial average position: 17.55 (September 2023)
- Goal: Rank the Google Business Profile or their money back.
The Strategy
We made a critical pivot that let us into this competitive niche -- instead of targeting "plumber plano," we focused on "water heater replacement plano."
Why?
Water heater replacement is:
- High profit margin for the plumber
- Not optional for customers
- Relatively fast installation
Each job was worth nearly $1,000 in profit to our client.
The Results
- In just 4 months, we improved the average position from 17.55 (nearly third page) to 1.3
- 272 new first-time callers from January to early May 2024 (6-minute average call duration)
- Over $50,000 estimated profit generated in 4 months: (20% avg. conversion rate)
The Process
- Built a brand new 27-page website using GoHighLevel 40,000 words of AI-generated, human-edited content Over 100 unique AI-generated images Focused internal linking structure
- Content Strategy Homepage targeting "water heater replacement plano" 18 supporting articles about water heater replacement (35,000 words) 3 articles about Plano, TX (5,000 words) Topics based on "People Also Ask" from Google search
- Link Building and Trust Signals 31 total links (1 to each article, 5 to homepage) from icecreamtruck shop Citations, press release, social signals, and blog comment links from icecreamtruck shop
The Investment
- Total cost (including website development and links): ~$2,000
- ROI: $50,000 profit for the plumber
We generated over 50K in profit for this plumber in FOUR MONTHS. This case study proves that with the right strategy, even a brand-new domain can achieve significant results in local SEO within a few months. Whether you're a business owner or an agency, this approach can yield impressive returns.
Remember, we have the detailed resources on site structure, AI prompts, and our GHL website re-writing tool for students in the classroom. Check them out and adapt them to fit your own clients and projects!
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Local SEO Case Study: Plumber in Plano TX
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