Alex Hormozi would agree with this · Accelerator University

Alex Hormozi would agree with this

Next to physical survival, the greatest need of a human being is psychological survival—to be understood, to be affirmed, to be validated, to be appreciated.

—Stephen Covey

People like buying from someone they like more than someone they don't like

And you have to make sure you as a person make sure your prospect with VERY REAL problems & concerns that they want to express. You're probably the first person they're expressing their problems to.

So you MUST make sure you acknowledge their concerns & goals, validate them, and appreciate them as a person.

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