Which tools do you find yourself using regularly for YouTube?

Most creators believe YouTube success is about working harder. The truth? It’s about working smarter. YouTuPreneurs (even with small audiences) blow up and make big $$$ because they: • Don't care about branding • Know the formula for finding ideas their audience can’t resist • Master the art of thumbnails & the science of titles • F*CK looking at CTR and AVD • Only focus on what gets results ($$$ and/or views) YouTube doesn’t have to feel overwhelming, especially when you have a group of people here all willing to learn and grow! Everyone in this group learning and growing together can make you grow 5x faster, by learning from the mistakes of others. Just focus 80% of effort on ideas. That's the highest leverage thing you can do. My FORMULA for viral ideas is releasing in a couple days 👀 and will be posted in the community. You only need 7 mins to use it. So you can work smarter, while your competitors work harder 🤝 Are you excited for it?

Running one can help you lock in and focus. Doing too many can give you data but can also be a double edged sword.

1. What market am I targeting? Understand the dynamics of the market (e.g., it's am already established market, or emerging or new). Analyze supply (competition) and demand (audience size). This will help determine the potential for your video's success. 2. Why should they watch my videos instead of someone else’s? Identify your unique edge. What makes your video remarkable compared to the current supply in the market? 3. Where is attention currently located, and how can I “jack” it? Look for trending topics, people, or events that you can align with your core recipe without compromising your brand. Use attention clusters strategically to draw viewers into your ecosystem. 4. What payoff am I offering the viewer? Define the transformation or value your content delivers. Will they learn something, be entertained, or solve a problem? Clarity here is essential for engagement. 5. I got a remarkable idea but can my title and thumbnail create instant curiosity? Assess your packaging. Will your title and thumbnail make viewers stop scrolling? Are they bold, clear, and compelling enough to catch attention in under a second?

Here's A Breakdown................ What I Learned from Rory Sutherland (and Why It Blew My Mind!) 1. PEOPLE DON’T BUY PRODUCTS… They Buy PERCEPTION Here’s the deal: It’s not what your product is; it’s what people think it is. Sutherland explained how intangibles often hold more value than the product itself. For example, why do we buy branded coffee when basic coffee tastes the same? It’s all about the feeling—prestige, comfort, or even that “I’m fancy” vibe. Takeaway: Your product’s story matters as much as (if not more than) the product itself. --- 2. IRRATIONAL BEATS RATIONAL Every Time Here’s a fun one: Sutherland said people don’t behave rationally. They behave in ways that make them feel good, not necessarily what’s logical. Case in point? Luxury goods. No one “needs” a $500 scarf, but people love what it signals: exclusivity, status, and self-worth. Pro tip: Appeal to emotions, not logic. Because logic? That’s for robots. Btw, have you Ever tried justifying a splurge to yourself? Yeah, it’s all marketing, baby. --- 3. BE WEIRD (IT WORKS) Want to grab attention? Rory says: DITCH THE BORING. People remember quirky, unexpected, or even downright bizarre campaigns. Example: A bank that mails customers free pens is more memorable than one offering “streamlined financial services.” Your move: Don’t just sell; surprise people. Make them laugh, raise an eyebrow, or say, “What the heck?” --- 4. The Power of Placebo Marketing Here’s the zinger: Sutherland showed how placebo effects apply to marketing, too. When people believe something works better (even if it doesn’t), they’ll pay more for it. Think about fancy packaging, posh names, or that "premium" upgrade that’s really just fluff. --- Is your product actually better, or does it just look better? Spoiler: Both work. --- 5. Context Is Everything Sutherland hammered home how much context shapes perception. Here's an example : A Cheap Watch at a LUXURY BOUTIQUE? Feels special. A $300 watch at a flea market? Feels like a scam.