5 Questions To Ask Yourself while Researching for Video Ideas:

1. What market am I targeting?

Understand the dynamics of the market (e.g., it's am already established market, or emerging or new). Analyze supply (competition) and demand (audience size). This will help determine the potential for your video's success.

2. Why should they watch my videos instead of someone else’s?

Identify your unique edge. What makes your video remarkable compared to the current supply in the market?

3. Where is attention currently located, and how can I “jack” it?

Look for trending topics, people, or events that you can align with your core recipe without compromising your brand. Use attention clusters strategically to draw viewers into your ecosystem.

4. What payoff am I offering the viewer?

Define the transformation or value your content delivers. Will they learn something, be entertained, or solve a problem? Clarity here is essential for engagement.

5. I got a remarkable idea but can my title and thumbnail create instant curiosity?

Assess your packaging. Will your title and thumbnail make viewers stop scrolling? Are they bold, clear, and compelling enough to catch attention in under a second?

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