21d ago in 🎦 Content Tips
Why 90% of marketers Fail badly.
Here's A Breakdown................
What I Learned from Rory Sutherland (and Why It Blew My Mind!)
1. PEOPLE DON’T BUY PRODUCTS… They Buy PERCEPTION
Here’s the deal: It’s not what your product is; it’s what people think it is.
Sutherland explained how intangibles often hold more value than the product itself.
For example, why do we buy branded coffee when basic coffee tastes the same? It’s all about the feeling—prestige, comfort, or even that “I’m fancy” vibe.
Takeaway: Your product’s story matters as much as (if not more than) the product itself.
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2. IRRATIONAL BEATS RATIONAL Every Time
Here’s a fun one: Sutherland said people don’t behave rationally. They behave in ways that make them feel good, not necessarily what’s logical.
Case in point? Luxury goods. No one “needs” a $500 scarf, but people love what it signals: exclusivity, status, and self-worth.
Pro tip: Appeal to emotions, not logic. Because logic? That’s for robots.
Btw, have you Ever tried justifying a splurge to yourself? Yeah, it’s all marketing, baby.
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3. BE WEIRD (IT WORKS)
Want to grab attention? Rory says: DITCH THE BORING.
People remember quirky, unexpected, or even downright bizarre campaigns.
Example: A bank that mails customers free pens is more memorable than one offering “streamlined financial services.”
Your move: Don’t just sell; surprise people. Make them laugh, raise an eyebrow, or say, “What the heck?”
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4. The Power of Placebo Marketing
Here’s the zinger: Sutherland showed how placebo effects apply to marketing, too.
When people believe something works better (even if it doesn’t), they’ll pay more for it.
Think about fancy packaging, posh names, or that "premium" upgrade that’s really just fluff.
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Is your product actually better, or does it just look better? Spoiler: Both work.
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5. Context Is Everything
Sutherland hammered home how much context shapes perception.
Here's an example :
A Cheap Watch at a LUXURY BOUTIQUE? Feels special.
A $300 watch at a flea market? Feels like a scam.
Lesson: Frame your product in the right light, and suddenly, it’s worth more.
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Final Thought: Marketing = Applied Psychology
Rory’s lessons all boil down to one thing: Understand people, and you can sell just about anything.
Start thinking like a psychologist, not just a marketer.
Why do people act the way they do? What makes them tick? That’s where the magic happens.
Your turn: What’s the quirkiest thing you’ve ever bought because it felt right? Let’s hear it in the comments!
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Why 90% of marketers Fail badly.
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