Here’s how my agency recently helped a plumber in Plano, TX go from obscurity to first-page rankings: The Challenge - Client: Plumber in Plano, TX - Starting point: Underperforming website and Google Business Profile - Initial average position: 17.55 (September 2023) - Goal: Rank the Google Business Profile or their money back. The Strategy We made a critical pivot that let us into this competitive niche -- instead of targeting "plumber plano," we focused on "water heater replacement plano." Why? Water heater replacement is: 1. High profit margin for the plumber 2. Not optional for customers 3. Relatively fast installation Each job was worth nearly $1,000 in profit to our client. The Results - In just 4 months, we improved the average position from 17.55 (nearly third page) to 1.3 - 272 new first-time callers from January to early May 2024 (6-minute average call duration) - Over $50,000 estimated profit generated in 4 months: (20% avg. conversion rate) The Process 4. Built a brand new 27-page website using GoHighLevel 40,000 words of AI-generated, human-edited content Over 100 unique AI-generated images Focused internal linking structure 5. Content Strategy Homepage targeting "water heater replacement plano" 18 supporting articles about water heater replacement (35,000 words) 3 articles about Plano, TX (5,000 words) Topics based on "People Also Ask" from Google search 6. Link Building and Trust Signals 31 total links (1 to each article, 5 to homepage) from icecreamtruck shop Citations, press release, social signals, and blog comment links from icecreamtruck shop The Investment - Total cost (including website development and links): ~$2,000 - ROI: $50,000 profit for the plumber We generated over 50K in profit for this plumber in FOUR MONTHS. This case study proves that with the right strategy, even a brand-new domain can achieve significant results in local SEO within a few months. Whether you're a business owner or an agency, this approach can yield impressive returns.

Hi @Caleb Ulku, I won't be able to join the call this Friday but I had a few questions I'm hoping you can help me out with. 1) In your link building video you mention you joining the local chamber of commerce. Are you joining with your agency name, or your client business name? 2) In the link building module you mention getting links for each page created. a) This applies to the home page and all category/service/location/content pages correct? b) The Icecreamtruckshop "5 PBN Links" are what you recommend using for link building for the home page and all category/service/location/content pages correct? 3) For local SEO, I'm following your "How to Structure Local Site Content" diagram - should there be any inter-linking, or just from the upper pages down like you have it in the diagram? 4) When you build client websites in GHL, what happens to their websites if they stop paying and are no longer your clients? Thanks, Anton