But here are my top 8 takeaways from today: 1. Most people do not know what they want, so you have to help them identify their goal in the beginning of your event. Show them how to make a decision based on whether that decision will get them closer to their goal or not. If it will get them closer to their goal, and they’re still a no… then the only thing holding them back is resistance and fear. Teach them why this happens and how to work through it so they can make a decision that will change their lives (buying your offer). How can you teach your audience how to know their goal and help them make decisions to get closer to their goal? 2. Sell them on the ONE belief and spend more time shifting their internal false beliefs because that will be the biggest thing that holds them back from buying your offer. Enter the mind of your attendees and consider "what are they thinking now?" Shift their beliefs throughout your presentation not just during the offer stack. How can you enter the conversation going on in the mind of your attendees and design your stories around those false beliefs and objections? 3. If you are running an event online, adding a community aspect to drive engagement will increase show up, excitement, and meet many of the 6 human needs (more on this below). How can you host your next event attached to a communtiy and create a highly engaged and active community? 4. Use the "Make Them Care" Framework for every slide in your presentation, not just the presentation as a whole. Start every slide with a story that makes your audience want your strategy, share the strategy, and back it up with proof. How can you re-structure your slides to follow this framework and simplify your slides to make it so much easier to get them done? 5. The objections and false beliefs that your audience has BECOMES the sessions of your presentation. Think about today... most people feel like they don't have a level 10 offer, they feel as if they can't create a signature one-to-many presentation, they will feel unsure of which type of presentation to choose, they will question "how do I get people to show up", and they will wonder if this will work. Look at today's session outline...