45 Pages of Notes So Far... · Selling Online / Prime Mover

Doug Boughton

🔥

Aug 14 (edited) in SellingOnline.com

45 Pages of Notes So Far...

But here are my top 8 takeaways from today:

Most people do not know what they want, so you have to help them identify their goal in the beginning of your event. Show them how to make a decision based on whether that decision will get them closer to their goal or not. If it will get them closer to their goal, and they’re still a no… then the only thing holding them back is resistance and fear. Teach them why this happens and how to work through it so they can make a decision that will change their lives (buying your offer).

How can you teach your audience how to know their goal and help them make decisions to get closer to their goal?

2. Sell them on the ONE belief and spend more time shifting their internal false beliefs because that will be the biggest thing that holds them back from buying your offer. Enter the mind of your attendees and consider "what are they thinking now?" Shift their beliefs throughout your presentation not just during the offer stack.

How can you enter the conversation going on in the mind of your attendees and design your stories around those false beliefs and objections?

3. If you are running an event online, adding a community aspect to drive engagement will increase show up, excitement, and meet many of the 6 human needs (more on this below).

How can you host your next event attached to a communtiy and create a highly engaged and active community?

4. Use the "Make Them Care" Framework for every slide in your presentation, not just the presentation as a whole. Start every slide with a story that makes your audience want your strategy, share the strategy, and back it up with proof.

How can you re-structure your slides to follow this framework and simplify your slides to make it so much easier to get them done?

5. The objections and false beliefs that your audience has BECOMES the sessions of your presentation. Think about today... most people feel like they don't have a level 10 offer, they feel as if they can't create a signature one-to-many presentation, they will feel unsure of which type of presentation to choose, they will question "how do I get people to show up", and they will wonder if this will work. Look at today's session outline...

The Immovable Mover (Internal false beliefs)
Offer Secrets (I don't have a level 10 offer)
One To Many Selling Framework (I am not sure how to sell one to many)
Building Your Own Stages (How to get people to sign up and show up)
Event Debrief (Proof that this works with numbers and data to back it)

How can you structure your next event based on the things your audience needs most? What is the next problem created from your previous session that they will have questions about?

6. Price Anchor to increase perceived value. I don't know about anyone else here, but seeing that RB has a $1M offer makes this event seem WAY more valuable than the $100 investment most paid to be here... AND makes any offer we see this week much more affordable and valuable to join.

How can you price anchor in your next presentation?

7. Incorporating the 6 Human needs in your event (wasn't taught but I noticed it)...

Certainty - Seeing all of the proof today makes me feel 100% certain about this
Variety - Creating webinars, challenges, and events to add variety for my audience
Significance - Chris calling our names and giving shout outs made me feel significant
Love & Connection - BREAKOUT ROOMS! Game changer, I feel so connected today
Growth - The Immovable Mover training expanded my mind so much today
Contribution - Contributing to this community is ADDICTING!

How can you incorporate the 6 human needs into your presentation and community?

8. Speaking to ALL of your audience and not leaving anyone out by connecting emotionally, logically, and guiding them through the fear... WOW!

How can you speak to more people through all 3, emotion, logic, and fear? In your marketing, before, during, and even after your event?

Which of these 8 did you also notice today and spoke to you the most?

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