I want to get to 250 members by Xmas. Can you all invite ONE other person to this group? 🙏

Ever heard of Google’s 7-11-4 rule? Here’s the gist: For someone to decide to buy from you, they need to spend 7 hours engaging with you, across 11 touchpoints, in 4 separate locations. Sounds like a tall order, right? When I first heard this, I thought, “Oh, crap, am I even close to 7 hours of content?!” Do I have 11 touchpoints? Are there 4 places where my audience can actually find me? Cue mild panic. But here’s the thing – don’t freak out. It’s not about creating endless streams of new content or being everywhere at once. That’s impossible (and exhausting). Instead, it’s about working smarter, not harder. This is where content repurposing saves the day. – Got a long-form blog? Chop it into bite-sized LinkedIn posts. – Done a webinar? Break it into reels, emails, or mini-blogs. – Posted once? Post it again (because most people didn’t see it the first time). Chances are, you’ve already got a treasure trove of content sitting around. You just need to make it work harder for you. So, before you spiral into a content-creation frenzy, take a step back. Look at what you’ve already done. Then repurpose, reuse, and repeat. Let’s make Google’s 7-11-4 rule work for you – without working yourself into the ground. Want help? Drop me a DM, and I’ll show you how to make it happen. 🚀🔥

In an effort to superload this community with valuable content, I'm recording 10 short loom videos every day, so I can post these in this community, and spread them out over the coming months, well into 2025. The best of these videos will get added to the 2X Emails course in the next 2-3 weeks, so if you want to jump the queue and watch these videos without waiting, you can sign up and get your hands on them! I'll keep you updated on progress, look out for my videos!

Ok... if I'm being honest with you, I resisted. I am a libra, and as with many librans (if you believe in that stuff), is that i weigh up everything millions of times before reaching a decision. It can look like precarisation and indecisiveness, but really I want to consider EVER scenario before i jump into something. So, I've been in the email game for nearly 20 years, and only now have I decided to go all-in on content creation. I know... really Doug? So expect more content from me. Cos my goal is to give away my knowledge and help as many marketers as possible, and in a selfish return for this effort, I want to sell my courses and coaching, and be seen as a go-to expert. I want to take you all for the ride, and support you the best I can, in return, please like, comment and share my stuff, both on here and on LinkedIn too (https://www.linkedin.com/in/dougdeno). Here's to being awesome with email.

Hi everyone, Been also doing email marketing since 20+ years, mostly in the French-speaking market. Happy to connect!