I'm starting to talk with more tech founders these days, looking for a solution to solve for advisors. I've been asked a similar question twice in the past two days: "If you had unlimited money, what would you solve?" 1. Tech stacks are too complicated, advisors have too much tech, are paying too much, and are underutilizing what they have... so possibly a software/framework to manage the stack - you put in each tool you're using and what you're using it for and identifies redundancies, holes, opportunities to save money, and opportunities for additional training - then maybe pairs with a network of tech consultants to help solve specific problems 2. Integration - the data shared between the 15-20 tools in a tech stack needs to flow seamlessly. Like maybe there should be a financial planning data standard, and all tools are built with the same fields in the same structure so data can flow between tools more easily... like standardizing the traffic lights, rules, signs, lane widths, etc across the country Then... once that gets solved... advisors will have the money, capacity, time to adopt new and better solutions and ya'll can innovate to infinity and beyond.