@Jay Carter is there some content / workbook where we can see the basis of the 5 pillars of content?

In this video, I dive into the essential marketing strategies I use to keep business thriving during slower periods, like January and February. I discuss the critical role of tracking leading and lagging indicators to measure marketing performance effectively: ✅ Leading indicators: Metrics like website traffic, conversion rates, and social engagement, which help predict future outcomes. ✅ Lagging indicators: Results like customer acquisition costs and revenue growth, which provide a retrospective look at success. If your business is under $3-4 million in revenue, I emphasize focusing on direct response marketing over brand marketing. I also highlight several cost-effective, actionable tactics to consistently drive l Leads, including: - Optimizing Google My Business for local search visibility. - Engaging with your audience via social media and community groups (especially on Facebook). - Creating YouTube content to establish local authority. - Leveraging SEO to improve search rankings and repurposing content to maximize reach. By strategically stacking marketing efforts, you can lower customer acquisition costs and maintain long-term business growth, even during quieter months. 💡 Key takeaways: 1. Understand and use both leading and lagging indicators to drive decisions. 2. Focus on direct response strategies that yield measurable results. 3. Leverage low-cost marketing channels to increase visibility. 4. Build trust and brand awareness in your local market through consistent content and community involvement. 👉 Watch the full video to learn how I craft a marketing plan that keeps the momentum going, no matter the season! Chapters: - [00:00:03] - Introduction and Welcome - [00:00:10] - Understanding Seasonal Slowdowns - [00:00:34] - Importance of Sales Trend Analysis - [00:01:32] - Measurable Marketing with Indicators - [00:02:15] - Understanding Leading and Lagging Indicators - [00:03:00] - Planning Marketing Campaigns - [00:05:00] - Cost-Effective Marketing Strategies - [00:10:00] - Stacking Marketing Efforts for Maximum Impact

@Jay Carter I’m re watching the training from a few weeks ago And I was just wondering where I could find the document you were sharing

👷‍♂️🏘️ Welcome to our comprehensive guide on Crafting Buyer Personas for Contractors and Home Service Businesses! If you're a contractor or involved in the home services industry, understanding your customers is crucial for tailoring your marketing, sales, and service strategies effectively. This step-by-step guide is designed to help you develop a clear picture of your ideal customers, enabling you to connect with them more deeply and meet their needs efficiently. 🌟 📈 Whether you're dealing with a "Renovation Rick" or an "Eco-friendly Emma", our guide provides practical tips and examples to help you identify and understand different customer segments. From gathering data to creating relatable personas, we cover everything you need to know to make your business more customer-centric. 💡 What You'll Learn: How to collect and use data from your existing customers. The importance of demographic and psychographic details in creating personas. Identifying buying motivations, pain points, and service interactions of your clients. The role of information sources and decision drivers in customer choices. Crafting multiple personas to represent the diverse range of your customers. Applying these personas to enhance your marketing and service strategies. 🎯 This guide is perfect for contractors, home renovators, service providers, and anyone in the home improvement industry seeking to better understand and serve their customers. Don't miss out on the insights that can transform your business approach and drive success!

Hey guys, Here's where I'm at with my leads // deals // sales reporting. It's still messy but roughly what I got. Obviously this is nowhere near where Jay has it. But I'm working towards getting better reporting and cleaner data.