I've been in the website investing game for a while now, and I've learned that due diligence is absolutely crucial when buying a site. Here's my guide to not getting scammed and making sure you're getting what you pay for: 1. Traffic Analysis: • Use tools like Google Analytics and Search Console to verify traffic claims • Check the traffic sources - organic search is generally more valuable than social media • Look for any sudden drops or spikes in traffic - could indicate penalties or manipulation 2. Revenue Verification: • Ask for screenshots or direct access to revenue accounts (AdSense, affiliate networks, etc.) • Cross-reference revenue claims with traffic data - does it make sense? • Look for seasonal trends or one-off spikes that might skew the numbers 3. Backlink Profile: • Use tools like Ahrefs or Majestic to analyze the backlink profile • Watch out for spammy or low-quality links that could lead to future penalties • Check if there's a good mix of dofollow and nofollow links 4. Content Quality: • Read through the content - is it original and high-quality? • Check for plagiarism using tools like Copyscape • Look for signs of AI-generated content (which Google might penalize) 5. Technical SEO: • Run the site through tools like Screaming Frog to check for technical issues • Look at page speed using Google PageSpeed Insights • Check for mobile-friendliness and responsive design 6. Monetization Methods: • Understand how the site makes money - is it sustainable? • Are there opportunities to diversify or improve monetization? • Check if the methods comply with Google's guidelines (especially important for AdSense sites) 7. Niche Research: • Is the niche growing, stable, or declining? • Are there any upcoming regulations or changes that could affect the site? • What's the competition like? 8. Owner's Time Investment: • How much time does the current owner spend on the site? • Is there a team or is it all done by one person? • Are there processes in place that you can take over?

Welcome to the community! As well as listing and commenting on digital assets you are interested in, it would be great if you could reply here with: 1) your experience with digital assets 2) which asset type you're most interested in 3) what looking to get from this community 4) what can you offer this community