On Sunday’s call we discussed how important it is to be doing the same things in all of your reels/posts/ads in order to build recognition. Here’s a joke account that racked up 168K followers in 75 days. His brand is “Put a girl on” and all he does is prank call restaurants and say “Put a girl on.” The content is entertaining, but that’s not why it’s doing as well as it is. This is not the kind of brand we’re going for at all. He’s all jokes. We want to stay business oriented BUT there is something I want you to notice about his content. https://www.instagram.com/putagirlon?igsh=Znlub2E0dnRjaHpu - He says the same phrase in every reel. - He shows his face + tattoo the exact same way in every reel. - He uses the exact same captions in every reel. - He uses the exact same font in every reel. - Even the caption at the bottom of the reel is formatted the same in every reel. THEY NEED TO BE ABLE TO RECOGNIZE YOU INSTANTLY It is so easy to recognize him and in-turn follow him because of this. INSTAGRAM REWARDS CONSISTENCY

Great session tonight! Had about 20+ people in total join the War Room. Special thanks to Luke Hill, Connor Milton, JB Morrill, Mikey Conlon, Lars Raymond, and Alex Kramer for speaking tonight about the strategies they're currently using to absolutely blow up on social media, and ultimately promote their businesses. I cannot wait for next Sunday's meeting. You are all amazing individuals, with the same goals. Let us learn, grow, and steal ideas from each other. For those that missed it, we're live next Sunday at 7:30pm EST. If we can beat the turnout we had this week, and last week, I will go live on @kingstreetcowboys for the meeting. The winner of the King Street Cowboys hoodie is @Luke Hill for being the most active in the War Room. Everyone drop Luke a comment! Will be doing the same prize for next week! Stay active, stay motivated, stay sexy. See ya'll next week!