Sep 24 in Business Tactics
Build Recognition
On Sunday’s call we discussed how important it is to be doing the same things in all of your reels/posts/ads in order to build recognition.
Here’s a joke account that racked up 168K followers in 75 days. His brand is “Put a girl on” and all he does is prank call restaurants and say “Put a girl on.” The content is entertaining, but that’s not why it’s doing as well as it is.
This is not the kind of brand we’re going for at all. He’s all jokes. We want to stay business oriented BUT there is something I want you to notice about his content.
- He says the same phrase in every reel.
- He shows his face + tattoo the exact same way in every reel.
- He uses the exact same captions in every reel.
- He uses the exact same font in every reel.
- Even the caption at the bottom of the reel is formatted the same in every reel.
THEY NEED TO BE ABLE TO RECOGNIZE YOU INSTANTLY
It is so easy to recognize him and in-turn follow him because of this.
INSTAGRAM REWARDS CONSISTENCY
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Build Recognition
skool.com/social-empre-5402
Building and expanding businesses and creators using social media
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