A lot of people underestimate how hard it is to help people achieve their dreams. Especially if we're coaching them to level up through acquiring new skills or removing roadblocks. Bottom line: Helping people change their lives is extremely difficult. Why is this important? because I think far too often building a business online has become about marketing, offers, copywriting and closing the deal, and NOT about how to make the best product in the marketplace. We are all encouraged to use the internet to build our dream lives by selling products, but so phew people talk about how do you create an AMAZING product. In fact most of the advice is that you already have everything you need to start a business, they say -- "you just need to help someone a few steps behind you". Which is really only partially true. Being slightly ahead of someone else doesn't really mean you know how to coach them to get to where you are now. It doesn't mean you can't figure it out either, but don't fool yourself that it's going to be easy. You can put material in a course, and you can learn how to sell it. You can even get 100 clients, but that doesn't mean you have a good product. Without a good product that REALLY works you will eventually fail. That early momentum you had, the 5-10 clients you had, that will all go away if you can't eventually develop and improve your product so that it's really really really good. How often have you received a testimonial only to feel deep inside that this person is just doing you a favor? I had lots of those in the beginning, "Yea, Stephen is a great guy, loved working with him" -- this is a testimonial from someone who "likes" you, not someone that really loved your product. People might like you, and they may not regret working with you, but do they really rave to others about your product? So you have to ask yourself why you mostly focus on marketing and closing deals and not on customer success. Sometimes even when we're experts we don't always know what will make our customers successful. But you have to start thinking about it, you have to start taking repeated and sustained actions to improve your product and figure it out.

Have you ever created a plan only to start on it and then change it days or weeks later? And then you find yourself stuck in this deadly loop? changing plans, getting burnt out, no results... Here's might be what's happening. Your plan is 1) not really address your core problem and blocker, you're just following some static list of todos which keep you busy but have zero impact on your business. So you get burnt out. 2) The plan is too complex, it has you working on too many things, you're stretched thin, and non of your actions move you closer to gaining mastery in your business. So then you get tired, open up social media for relief, then you see 3 new #1 tactics that everyone should have in their business. You get excited! You create a new plan... you feel good for a moment, yet again it's too complex, and doesn't really address the true blockers in your business. You start to execute, then the same thing repeats over and over and you never really get traction. The real solution is to have a far better understanding for what your REAL blocker is. And to create a plan that just solves that in the most simple and direct way. It's hard because we're told all these things from online experts. You MUST be doing x, y and z or you'll fail! right? we've all heard it. I've been victim to it as well. But context is everything, some of that advise only makes sense to the person giving it. Their situation might be totally different from you. But they don't mention that, so you walk away thinking it applies to you. And lets also not forget that a lot of the advice is just bad. So you need to learn to develop an inner strength that can keep you centered. Sure you can get help, but without an inner voice and gut feeling, you'll be a victim to whatever way the wind blows today, or tomorrow. Once you have a plan (that is simple) don't change course unless you get NEW evidence that tells you that you're on the wrong track. I don't mean a hunch or feeling, I mean REAL evidence.

It's easy to look for others to solve our problems. And there are plenty of people that will take your money to solve it. But will they? And sometimes we all need help. That's true. But what if that elusive dream was just one honest assessment of yourself away. We often know the problems we have. But we cant sit long enough in a quiet place to assess it. Maybe we're too distracted, in denial or whatever it might be. Give yourself a shot as the answer to your own problem. Bet on you. No one else will.

Is selecting the right niche really that important? Well yea, but let's put some meat on that bone. It is important, I have a niche and it helps a lot. But only a well educated person (and by well educated, I mean educated on market desires, not skills) can just select the right niche and be successful. What I mean is, only someone that knows a niche well, someone that has researched it, and knows the problems well can just select a niche out of the blue and serve them. Only a person that has that type of mindset can just "select" a niche and run with it successfully. There are some people that can do that, they just go talk to people, find a problem, and solve it. That takes a special type of person, one who's only motivated by the "game" of business. They could careless about their passions, what they prefer, they only care about money, they go find a problem, and then they solve it. They could care less if they enjoy the work. If you do that things can happen very fast for you. BUT. Most of us, are driven by our passions. We are not like that, it's not JUST for the money, it's to live a life we love. When you're driven by passion, success requires you to develop a valuable skill within your zone of genius. You'll have to twist, turn, and flop around a bit until you match that with passion with people that want to hire you. That means you just have to get out there and help people, and eventually your niche will pick you. That is, if you're doing the work and pushing forward without the perfect answer. Your niche, your unique selling proposition isn't a course module away, where you fill out yet another GURU's business template. Do you really want to fill out another ICP module?? How many times have you done that now? how many times has it helped? I can't stand those anymore. No! Your niche and unique ability is found in doing work for people, having success, having failures, doing more of this, less of that, and iterating on that until you find your zone.

If you want the system today Join the No-Code Architects → RIGHT HERE In the video I do a complete walk through.