🧦 Ever met a marketing guru who hasn't worn matching socks since he was 13? Let me introduce you to Kennedy, the secret weapon behind some of the biggest names in our industry—and yes, his socks are as mismatched as his unconventional tactics! Kennedy is the behind-the-scenes magician whose email strategies are so effective, they almost feel like actual magic. I finally got him on camera to spill some secrets that usually only the marketing elites get to hear. Expect bizarre habits, powerful email tricks, and something called the BED campaign—it’s not for sleeping, but it might just be the dream strategy you've been waiting for! Trust me, you don’t want to miss this blend of odd socks and ingenious marketing! Watch it now Share your feedback below 😁

Congrats to @Thomas Chappell. APES has helped him land a client!

Here is me reading "The Perfect Sales Storm". My chapter in New York Times Best Selling Author Joel Comm's book So What Do You Do. You'll hear me talk about this day often. The lessons I learned from my most successful sales call played a big role in the development of Flawless Followup. Would love to hear your thoughst.

Join me Live tomorrow morning on Zoom! I'll show you how to Automate Your Success... The replay is posted at https://www.skool.com/apes/register-for-tomorrows-strategy-call?p=03fa9326

Dave Lakhani was many things. Yes, he was brilliant marketer, but he was also one of the most genuine and giving people you'd ever meet. He was a big guy. Imposing stature. Bald head and usually a serious expression on his face. It would be very easy and natural to get intimidated by him... until the first time he opened his mouth and spoke with you. Then you'd instantly feel at ease as Dave always made the conversation about you. Dave had a rough childhood. He was raised in a religious cult. At 16, he ran away, left his mother behind because she wouldn't leave the cult. But Dave knew his future would not be what he wanted if he stayed. Dave made it his life's mission to understand how his mother, a very smart woman, could fall under the spell of such evil people. He studied persuasion and wrote a book: Persuasion: The Art of Getting What You Want. The book revealed several tactics for "getting what you want". But the book came with a warning to use the information responsibly. Because getting people to do what you want can be a very powerful and deadly skill. Dave poses the question: "What's the difference between persuasion and manipulation?" His answer came down to 1 simple word... "Intent". So as you watch my video today about the "7 Skool Psychological Success Secrets". I urge you to use this information responsibly. Help persuade people to take actions that will benefit them, and never manipuate people purely for your own self interests. Here is the video