In Memory of Dave Lakhani · APES: Agency Profit Elevation

Sep 4 (edited) in 💬 General

In Memory of Dave Lakhani

Dave Lakhani was many things. Yes, he was brilliant marketer, but he was also one of the most genuine and giving people you'd ever meet.

He was a big guy. Imposing stature. Bald head and usually a serious expression on his face. It would be very easy and natural to get intimidated by him... until the first time he opened his mouth and spoke with you. Then you'd instantly feel at ease as Dave always made the conversation about you.

Dave had a rough childhood. He was raised in a religious cult.

At 16, he ran away, left his mother behind because she wouldn't leave the cult.

But Dave knew his future would not be what he wanted if he stayed.

Dave made it his life's mission to understand how his mother, a very smart woman, could fall under the spell of such evil people.

He studied persuasion and wrote a book: Persuasion: The Art of Getting What You Want.

The book revealed several tactics for "getting what you want".

But the book came with a warning to use the information responsibly. Because getting people to do what you want can be a very powerful and deadly skill.

Dave poses the question: "What's the difference between persuasion and manipulation?"

His answer came down to 1 simple word...

"Intent".

So as you watch my video today about the "7 Skool Psychological Success Secrets".

I urge you to use this information responsibly.

Help persuade people to take actions that will benefit them, and never manipuate people purely for your own self interests.

Here is the video.

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