@Niarcas Jeffrey you can read it before implementing in order to have a complete vision of what your presence will be in the future. My asvice: read the 4 books once and then start again implementing little by little as you progress.
In my case I coach B2B Entrepreneurs, often starting. The False Beliefs that I often find are in no particular order: - I'm introvert, I can't sell - I won't be able to sell to large companies I'm too small - I don't have the tools and skills to sell - I can't find potential customers for my service - I won't be able to grow as I would like - ...