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2 contributions to Content To Conversions
Hello from the UK
Hello - I'm Phil from the UK and excited to be part of community!! Looking forward to connecting, learning and sharing as we go along. A bit about me - I'm from Canada but now live in the UK, I've been involved with the Snowsport world for a gazillion years ( technical term). I'm trying to take many of the lessons learned through the world of Marketing and info marketing and help apply it to Snowsport retailers. in the back of my mind, I see being able to take some of the stories of the outdoor retailers and brands and either helping them share their message or teach them how to do it. In the outdoor sporting goods market - especially snow sports - we have a limited time to sell products and get messages out there. Knowing what I know of the industry there is a lot of same old same old - so excited to learn and share here and ideally shake up the market and help key retailers take their content and convert to sales!
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New comment Sep 3
0 likes • Sep 3
@Nicole Williams hiya!! I’m Outside of London… about 30 miles to the south west. Over here… it’s skiing for sure… compared to snowboarding,… but it depends on the demographic.
1 like • Sep 3
@Tom Camp good question. The main selling period at full price tends to be Oct-Feb / March - it depends on the snow season. After Feb things start to go more on sale. We have indoor skiing here on real snow… so there is a year round “market”. in some cases, we see greater sales volume of products at lower prices in the summer as people snatch up a bargain. Realistically beginning of October to End of Feb
B-Roll
Just some B roll to get the job done
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New comment Aug 7
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Philip Gordon
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1point to level up
@philip-gordon-2621
I’m Phil, live in the UK with a background in snowsports & retail, love the world of marketing and have a podcast called LEGENDS OF THE BRAND

Active 16d ago
Joined Aug 7, 2024
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