$0 to $100k in less than 3 weeks: new Skool community success story
This breaks down exactly how we went from 0 to $100k in cash collected in less than 3 weeks with our new Skool community. This is my first post in here, after 1 week on the platform. And I'm LOVING what Skool is doing for my business so far! For context, we’ve been selling $25k-$100k packages organically using social media DMs for the last few years, focusing exclusively on helping successful entrepreneurs sell their knowledge online through building a brand on social media and automation. Although we’re only selling access $1.2k billed every 4 weeks or $10k upfront of the year… Using Skool has allowed our members to get results in 1 week that would usually take 2-3 months in our 1:1 containers. This is crazy. And here’s how we had such a successful launch: First - we knew WHY we wanted to have a Skool community. As the founder of the business, while it was nice to have days where you collect multiple six figures, my goal was to shift the business from “hunt and kill” to living by our values of freedom and fulfillment. All our payments from the past were via wire initiated on the client's end, meaning there were often big delays on us getting paid. Having to constantly hire consultants from McKinzie (etc) as we added additional clients to our business was becoming something I was resenting, and having a huge and stressful sales team just wasn’t “it” for me. Two - we needed to come up with a proposed value proposition. To launch successfully, we had to create a hypothesis as to why members would choose to join. Importantly, however, we knew this was just a hypothesis and we had a plan of action prepared if our marketing didn’t match up with the reason why people were buying. This is critical to remember for later on in this post. Three - we built a one-page sales page (OPSP) We always do this whenever we launch a new product. It’s the way we’re presenting that product to the market (the “offer”). We made 0 promises, guarantees. Actually, it was pretty soft. But I wanted to see if it would sell.