I'm conducting a study and would love your input, whether it's detailed or just a few words - it will be appreciated There is a few obvious answers here, I'm more looking for the thinking outside of the box answers. ---- What are companies missing out on when they are not implementing SEO efforts, and why?

After the infamous Google update, are there any new techniques to learn? Also, do the basic SEO practices still work?

If so please DM me the screenshot and they will be removed instantly

Find his Free Skool Community - https://www.skool.com/seo-and-digital-marketing Find his Skool Tag - @Paul Easton Key Takeaways - SEO is a long-term strategy requiring understanding of the "game" and proper expectation setting - Balance keyword research, content, technical optimization, and link building - Leverage free tools like Search Console, GA4, and Google Business Profile - Utilize AI for content creation while maintaining author voice and providing value Topics Paul's Background and Approach - 20+ years experience, e-commerce to agency - Focuses on practical, tested strategies over theory - Builds trust by providing upfront value, playing the "long game" Understanding SEO Fundamentals - Know the "rules of the game" - SEO differs from other marketing - Set proper expectations - SEO is long-term, not a quick fix - Benchmark starting point with free tools like Search Console, GA4 - Ensure website optimized for conversions, not just rankings Content Strategy - Mix AI and personal voice for efficient, quality content - Otter.ai for voice-to-text, ChatGPT for refinement/optimization - Focus on value and originality over mass production