Sep 24 (edited) in General discussion⚫
The 4 SEO Principles - Paul Easton
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Key Takeaways
- SEO is a long-term strategy requiring understanding of the "game" and proper expectation setting
- Balance keyword research, content, technical optimization, and link building
- Leverage free tools like Search Console, GA4, and Google Business Profile
- Utilize AI for content creation while maintaining author voice and providing value
Topics
Paul's Background and Approach
- 20+ years experience, e-commerce to agency
- Focuses on practical, tested strategies over theory
- Builds trust by providing upfront value, playing the "long game"
Understanding SEO Fundamentals
- Know the "rules of the game" - SEO differs from other marketing
- Set proper expectations - SEO is long-term, not a quick fix
- Benchmark starting point with free tools like Search Console, GA4
- Ensure website optimized for conversions, not just rankings
Content Strategy
- Mix AI and personal voice for efficient, quality content
- Otter.ai for voice-to-text, ChatGPT for refinement/optimization
- Focus on value and originality over mass production
Link Building and Technical SEO
- Backlinks are crucial "votes" for authority
- Outreach often needed, especially for smaller businesses
- Technical optimization important but not sole focus
- Use affordable tools like Ahrefs for competitor/backlink analysis
Recommended Tools
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The 4 SEO Principles - Paul Easton
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