(Spoiler alert: it's your copy, not your offer) Let me save you some ad spend... I've been reviewing dozens of FB ads for free communities and keep seeing these copy killers: 1. "Join our supportive community of like-minded people!" (Translation: We're exactly like every other group out there 🥱) 2. Leading with YOUR journey instead of THEIR problem ("I built this amazing community" - cool story, but what's in it for them?) 3. The deadly "we help" opener ("We help entrepreneurs scale their business" - congrats, you just knocked out 50% of your CTR) 4. Vague promises that sound fake ("Transform your life in our free community!" - Sure 🙄) 5. No clear reason to join NOW (Without urgency, they'll scroll past and forget you exist) Here's what actually works: ✅ Open with their current reality "Staring at another course you bought but haven't finished?" ✅ Agitate the SPECIFIC problem "While that $2000 course collects dust, your client roster is still empty and your Instagram engagement is stuck at 2%..." ✅ Position your free community as the missing piece "Turns out, you don't need another course. You need someone to look at your work and tell you exactly what's wrong with it." ✅ Clear, tangible value "Every Tuesday, I go live and review 3 members' sales pages. Drop yours in the comments, get real fixes, implement, and watch your conversions jump." ✅ Reason to act now "I only review the first 3 posts each week. And last week, one member made back her ad spend in 24 hours after implementing my tweaks." ⬇️ Drop your FB ad below and I’ll give you a full breakdown of your copy.