In the competitive field of Taboola and Outbrain ads, it's crucial to understand the types of ads that perform well. Let's explore some key points to create effective native ads. The Downside of Stock Photos Firstly, it's essential to discuss the role of stock photos in advertising. While they might seem like an easy go-to, they often fall short in terms of authenticity and catchiness. The typical stock photo lacks the uniqueness and personal touch that can make an ad stand out in a sea of content. As experienced media buyers, it should be our priority to move beyond stock photos and create ads that truly resonate with our audience. The Power of Assembled Pictures Instead of relying on single stock photos, why not assemble pictures together? A combination of a person and one or two things related to the approach can create a more compelling and engaging ad. This assembly of images allows for a more personalized and targeted ad that speaks directly to the potential customer's needs and interests. The Impact of Unpleasant Pictures Lastly, let's not underestimate the power of unpleasant pictures. While this approach might seem counterintuitive, it can be highly effective as long as the traffic source approves them. Unpleasant images can grab attention and evoke strong emotions, leading to higher engagement rates. However, it's crucial to strike a balance and avoid causing excessive discomfort or offense. In conclusion, a successful native ad combines authenticity, personalization, and emotional engagement. As media buyers for Taboola and Outbrain ads, it's our job to understand these principles and apply them to our strategies.

Understanding your audience is vital for any successful advertising campaign, especially when dealing with platforms like Taboola and Outbrain ads. It's not just about whom you're targeting, but also where, when, and on what platform. Understanding the Fluctuations One of the first things to grasp is that audience behavior can fluctuate dramatically. These fluctuations can affect the performance of your ads, making them more or less effective depending on the situation. This is why keeping a close eye on your audience metrics is crucial. If you notice a sudden change, it could be a sign that you need to adjust your strategy. Knowing Your Regions Another essential aspect is knowing where your ads are performing the best. This doesn't just mean the country, but also the specific regions within that country. Different regions can have vastly different audience behaviors, and what works well in one area might not work in another. Platform Performance Just as regions can vary in performance, so too can different platforms. Knowing which platforms are delivering the best results for your ads can help you focus your efforts more effectively. This could mean adjusting your budget to favor the more successful platforms or tweaking your ads to better suit a particular platform's audience. Utilizing Contextual Audiences Finally, understanding contextual audiences can provide additional insights. By clicking on the “audiences” icon, you can see not just who is viewing your ads, but also the context in which they're viewing them. This information can help you adjust your ads to better fit the context, potentially improving their performance. By understanding and leveraging these aspects of your audience, you can potentially improve the performance of your Taboola and Outbrain ads. Remember, the key to good performance is not just knowing your audience, but also understanding how they interact with your ads.

You may be often faced with a perplexing situation: a high click-through rate (CTR), but no conversions. Alternatively, you might be dealing with an all-around low CTR. Both scenarios present unique challenges and opportunities for improvement. High CTR, But No Conversions Let's first address the scenario of experiencing a high CTR but no conversions. Your ads are performing well, attracting a lot of clicks, but the desired end goal - conversion - is just not happening. This could be due to a myriad of reasons, but one common culprit is the advertorial content. The Advertorial Content The problem may lie not with your ads, but with your advertorial content. It could be that your advertorial is not compelling or engaging enough to encourage conversions. Perhaps it’s too long, causing potential customers to lose interest before they get to the point of conversion. It’s crucial to ensure that your advertorial content is not just interesting, but also concise and action-oriented. Low CTR On the other hand, if you’re experiencing a low CTR, the issue might be with your ads themselves. A high CTR is crucial for good performance. If your CTR is low, it’s a sign that you need to revise and optimize your ads. Optimizing Your Ads Testing different versions of your ads is a best practice that can help improve your CTR. Try experimenting with various headlines, copy, and images to see what resonates most with your target audience. Remember, the goal is not just to attract clicks, but to attract the right kind of clicks - those that will lead to conversions. In conclusion, understanding the relationship between CTR and conversions is crucial for media buyers. By continually optimizing both your ads and advertorial content, you can ensure a high CTR and, more importantly, a high conversion rate.

One of the most common challenges a media buyer faces is distinguishing between good placements and push traffic, especially when dealing with Taboola and Outbrain ads. This is an essential skill to master as push traffic can significantly impact your budget and deny good placements the opportunity to perform. Recognizing Push Traffic An unusually high Click-Through Rate (CTR) is often an indicator of push traffic. This could be accompanied by a strange name or a source that you've never encountered before. Always pay close attention to these red flags as they can be the difference between a successful campaign and a costly one. Taking Action Against Push Traffic Once you've identified push traffic, there are a few actions you can take. First, you can switch them off. This is a straightforward solution that will immediately stop any costs associated with the push traffic. Secondly, you can consult with your Account Manager and ask for a blacklist. This will help prevent these sources from appearing in your traffic again. Staying Vigilant Push traffic can potentially destroy the performance of your campaign. Therefore, staying vigilant and attentive is crucial in media buying. Always keep an eye out for the signs of push traffic and take immediate action when necessary. By following these steps, you can separate the wheat from the chaff, ensuring that your budget goes towards good placements, maximizing the effectiveness of your Taboola and Outbrain ad campaigns.

As an experienced media buyer, you're likely familiar with the challenges of maintaining a healthy Cost Per Acquisition (CPA) in your Taboola and Outbrain native ad campaigns. Here are some strategies you can implement to maximize your campaign performance. Analyzing Your Ads The first step in optimizing your campaign is to analyze your existing ads. Identify the ads that are performing well in terms of Click-Through Rate (CTR) and Conversion Rate (CR). These are your high-performing ads. Consider creating a new campaign featuring these ads to increase engagement. Creating a New Campaign When setting up your new campaign, it's crucial to avoid the factors that contributed to the high CPA in your previous campaign. Be mindful of these factors during the setup process to ensure your campaign is as effective and cost-efficient as possible. Focusing on Key Metrics As I mentioned in my previous article, it's important to pay attention to various key metrics. These include the Operating Systems, Browsers, Audiences, etc. your ads are reaching. By understanding these metrics, you can tailor your campaign to reach the right audience at the right time, thereby reducing your CPA. Furthermore don’t forget to take a look on your publishers. Make sure that there are no Push Publishers.