Lowering Your CPA in Taboola and Outbrain Ads

As an experienced media buyer, you're likely familiar with the challenges of maintaining a healthy Cost Per Acquisition (CPA) in your Taboola and Outbrain native ad campaigns. Here are some strategies you can implement to maximize your campaign performance.

Analyzing Your Ads

The first step in optimizing your campaign is to analyze your existing ads. Identify the ads that are performing well in terms of Click-Through Rate (CTR) and Conversion Rate (CR). These are your high-performing ads. Consider creating a new campaign featuring these ads to increase engagement.

Creating a New Campaign

When setting up your new campaign, it's crucial to avoid the factors that contributed to the high CPA in your previous campaign. Be mindful of these factors during the setup process to ensure your campaign is as effective and cost-efficient as possible.

Focusing on Key Metrics

As I mentioned in my previous article, it's important to pay attention to various key metrics. These include the Operating Systems, Browsers, Audiences, etc. your ads are reaching. By understanding these metrics, you can tailor your campaign to reach the right audience at the right time, thereby reducing your CPA. Furthermore don’t forget to take a look on your publishers. Make sure that there are no Push Publishers.

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