Jun 7 in General Things About Native
Which Ads Work Well?
In the competitive field of Taboola and Outbrain ads, it's crucial to understand the types of ads that perform well. Let's explore some key points to create effective native ads.
The Downside of Stock Photos
Firstly, it's essential to discuss the role of stock photos in advertising. While they might seem like an easy go-to, they often fall short in terms of authenticity and catchiness. The typical stock photo lacks the uniqueness and personal touch that can make an ad stand out in a sea of content. As experienced media buyers, it should be our priority to move beyond stock photos and create ads that truly resonate with our audience.
The Power of Assembled Pictures
Instead of relying on single stock photos, why not assemble pictures together? A combination of a person and one or two things related to the approach can create a more compelling and engaging ad. This assembly of images allows for a more personalized and targeted ad that speaks directly to the potential customer's needs and interests.
The Impact of Unpleasant Pictures
Lastly, let's not underestimate the power of unpleasant pictures. While this approach might seem counterintuitive, it can be highly effective as long as the traffic source approves them. Unpleasant images can grab attention and evoke strong emotions, leading to higher engagement rates. However, it's crucial to strike a balance and avoid causing excessive discomfort or offense.
In conclusion, a successful native ad combines authenticity, personalization, and emotional engagement. As media buyers for Taboola and Outbrain ads, it's our job to understand these principles and apply them to our strategies.
0
0 comments
Which Ads Work Well?
skool.com/purpleblack-native-ads-7671
Learn everything about native advertising with Taboola and Outbrain. Join a great community for E-Com, Arbitrage and Lead-Generation. By PurpleBlack.
powered by