Here’s how my agency recently helped a plumber in Plano, TX go from obscurity to first-page rankings: The Challenge - Client: Plumber in Plano, TX - Starting point: Underperforming website and Google Business Profile - Initial average position: 17.55 (September 2023) - Goal: Rank the Google Business Profile or their money back. The Strategy We made a critical pivot that let us into this competitive niche -- instead of targeting "plumber plano," we focused on "water heater replacement plano." Why? Water heater replacement is: 1. High profit margin for the plumber 2. Not optional for customers 3. Relatively fast installation Each job was worth nearly $1,000 in profit to our client. The Results - In just 4 months, we improved the average position from 17.55 (nearly third page) to 1.3 - 272 new first-time callers from January to early May 2024 (6-minute average call duration) - Over $50,000 estimated profit generated in 4 months: (20% avg. conversion rate) The Process 4. Built a brand new 27-page website using GoHighLevel 40,000 words of AI-generated, human-edited content Over 100 unique AI-generated images Focused internal linking structure 5. Content Strategy Homepage targeting "water heater replacement plano" 18 supporting articles about water heater replacement (35,000 words) 3 articles about Plano, TX (5,000 words) Topics based on "People Also Ask" from Google search 6. Link Building and Trust Signals 31 total links (1 to each article, 5 to homepage) from icecreamtruck shop Citations, press release, social signals, and blog comment links from icecreamtruck shop The Investment - Total cost (including website development and links): ~$2,000 - ROI: $50,000 profit for the plumber We generated over 50K in profit for this plumber in FOUR MONTHS. This case study proves that with the right strategy, even a brand-new domain can achieve significant results in local SEO within a few months. Whether you're a business owner or an agency, this approach can yield impressive returns.