⚠️ Warning: Unless you're a Healthtech Growth Pro or you've worked 1: 1 with me to develop your GTM plan, you're likely making at least 1 of these 3 mistakes with your healthtech business and it's costing you hundreds of thousands of dollars in funding or revenue due to sheer ignorance. To save the day, this post reveals just how simple it can be to raise more capital and earn more revenue with your healthtech business by fixing a few common mistakes. For context: My business broke the million-dollar ceiling because I've fixed the 3 mistakes I’m sharing with you here. Mistake #1: The Target Audience is Too Broad & Too Diverse Most healthtech startups’ targeting strategy is like this: Me: “Who are you selling your healthtech innovation to?” Healthtech Startup: “I’m selling my [fill in the blank solution] to self-insured employer groups and consumers that use [fill in the blank solution].” Or, even worse, “I’m selling to health systems, the equine industry, the agriculture industry, and the hospitality industry. They all struggle with the same problem that we solve.” Me: “Your pitch deck would be more powerful and compelling if it was more specific and narrow.” Healthtech Startup: “Roxie, we cannot get more specific than this.” Really? C’mon. We've got to be more specific than that! 💸 It’s very expensive to pursue multiple markets at the same time and as a startup, you have to protect your cash reserves. 🚰 The competitive landscape is different among multiple markets and blending it all together dilutes your competitive position. 🔨 It’s impossible to nail your irresistible offer when you’re trying to appeal to a lot of different people. 📉 You lose the most powerful growth strategy you have: word of mouth. Different markets don’t speak to each other. They don’t hang out at the same conferences, the same watering holes. That makes it very difficult for adoption to spread. Here’s how to fix mistake #1: Think of markets like individual bowling pins.

Good evening everyone, I hope you all have been doing well. I am happy to announce Cosmos has been approved to conduct clinical trials on multiple college campuses to monitor medication adherence of mental health medications! Happy Friday!

I live in Charlotte and I am excited to be part of the group - thank you Dr. Roxie. I have been in the healthcare space for over 23 years - I have worked with technology, software, medical device and consumer goods....on both the manufacturing side and distribution. Currently I am a fractional/outsourced sales leader. My passion is to help healthcare companies with their sales needs. This usually includes building up sales infrastructure to scale up or increase revenue. Engagements can be 3-4 months to 12+ months depending on needs! Areas I look at and can help with > Market fit, TAM, Value Proposition, Ideal Customer profile, lead gen, working with KOLs/influencers, Sales Process, Sales team recruitment, sales coaching, comp plans, forecasting, CRM, moving a product to market....and more. Happy to help anyone who needs anything!

I want to pass on a complimentary virtual event next week that is very relevant to many who own a business or a practice - ⚠ Situational Awareness ⚠ This event and the services P3 provide are VERY relevant in 🏥 healthcare – a space I have spent over 20 years in. Did you know that there are over 75,000 incidents of workplace violence every year, and a staggering 25% of them occur in healthcare settings? · According to OSHA, a staggering 75% of approximately 25,000 workplace assaults occurred within healthcare and social service settings · An eye-opening 25% of nurses reported being physically assaulted by patients or their family members, with nearly half experiencing bullying, as per ANA. · Workers in healthcare settings are 4 times more likely to fall victim to violence compared to those in private sectors, according to SIA and IAHSSF ✅ Learn how to recognize unsafe situations before they escalate. ✅ Gain the skills to assess your surroundings and respond effectively. ✅ Be equipped with the knowledge that could potentially save lives! Do you have an office or facility that sees patients or a lot of customers? Is it a stressful environment?Dental Office- Veterinarian- Hospital - Urgent care -Vision Care and more...... ➡ Click here to register for the program on November 14th - https://lnkd.in/gXN5uacN