I sent an e-mail every day in October... Here's what happened.
Do you have an e-mail list? This is the most underutilized asset in most small businesses. Most people just assume that e-mail lists don't actually work. The problem with that is that they are the best ROI that you'll get. Why? It's simple! Because these are people who opted into your e-mail list. They know, like, and trust you enough to opt into getting e-mailed. AND, they're all your target audience if your opt in page had the right messaging and fixed a problem of your target audience. So, wouldn't you want to nurture those leads so that they'll eventually buy from you? All that to say, I heard a CRAZY thing about how you should e-mail your e-mail list EVERY. SINGLE. DAY. I said "no way. Nobody wants to be bothered that much. They'll unsubscribe..." BUT, they didn't. I maintained over a 30% open rate on my e-mails and had 0 spam complaints. Check out my stats for themselves. Oh, and I sent them 20 days in the month of October, so not EXACTLY every day, but close enough 😉