I sent an e-mail every day in October... Here's what happened.

21d ago in Wins

Do you have an e-mail list? This is the most underutilized asset in most small businesses.

Most people just assume that e-mail lists don't actually work.

The problem with that is that they are the best ROI that you'll get.

Why?

It's simple!

Because these are people who opted into your e-mail list. They know, like, and trust you enough to opt into getting e-mailed.

AND, they're all your target audience if your opt in page had the right messaging and fixed a problem of your target audience.

So, wouldn't you want to nurture those leads so that they'll eventually buy from you?

All that to say, I heard a CRAZY thing about how you should e-mail your e-mail list EVERY. SINGLE. DAY.

I said "no way. Nobody wants to be bothered that much. They'll unsubscribe..."

BUT, they didn't. I maintained over a 30% open rate on my e-mails and had 0 spam complaints.

Check out my stats for themselves.

Oh, and I sent them 20 days in the month of October, so not EXACTLY every day, but close enough 😉

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