Hello fellow marketers! I’ve been so focused on client work that I’ve neglected growing the SEO side of my own business. Now that I’m diving back in, I’m noticing a lot of resistance to SEO services—particularly Local SEO. I’m targeting service-based businesses (like electricians and plumbers), but despite highlighting the benefits of ranking higher in local searches and attracting nearby customers, I’m struggling to get traction (and struggling to get time in with these busy businesses!). Have you experienced this resistance, and if so, how did you overcome it? Do you have any strategies for getting clients through the door and helping them see the value of Local SEO? Looking forward to learning from your insights!

This is a call recording where I built an AI tool from scratch on the fly in front of a live audience (of 5 people) Starting with nothing but an idea and ending up with an app that can write X vs Y comparison content at scale at the click of a button. - I start with a concept on ChatGPT - Turn it into a custom GPT - Then turn it into a custom AI tool with a no-code builder to run it in bulk. Watch to learn how easy it is to build custom AI SEO apps! New live AI tool-building sessions every week! Join the next one here: https://www.skool.com/ai-seo/calendar

This group is getting big enough that we're getting a lot of spammers. People seem to be joining, spamming their offer without adding any value, and trying to promote their own Skool groups or services. So now you need to be at least level 2 to create a new post. It's super easy to get to level 2. You need 5 points. Which means 5 likes, or 5 replies to your comments. (Or a mix of the two) This should weed out most of the spam. If people still spam after this, I'll just ban them. Keeping the group high quality is my priority 🫡

For years, I've been working using the same funnels that most of us in the SEO and Digital Marketing field know and trust: AIDA - Awareness, Interest, Desire, and Action ToFu/MoFu/BoFu - Top of Funnel, Middle of Funnel, Bottom of Funnel. But coming from a traditional marketing background and after a few years of doing this SEO and Internet thing, I realized that these funnels are a bit incomplete. There is more to an internet search than just a step in a direction because people don't search like the funnels suggest. So for a few years now, I've been working on something that I think represents searchers, and more importantly, their intent, a little more realistically than AIDA and TMB funnels. *Note: There is absolutely nothing wrong with following these funnel models and I still recommend understanding and using them. I've called it a very silly name, but it still fits - The SEO Lifecycle Funnel. The basics - Traditional funnels assume a straight path to conversion. The SEO Lifecycle Funnel reflects how people wander. They zigzag, double back, and follow nonlinear, beautifully human journeys. I break it down like this: - Ignorance/Innocence - Awareness/Discovery - Interest/Desire - Consideration - Action/Purpose - Loyalty - Advocacy I've found that people often jump around with their searches. They don’t know what the word is for that thingamajigger under the whatsis, but like all of us, they go online to try to find it. Even experienced search professionals will do this. I do this, and I’ve been typing words into the Google machine for a few years. Think about it: someone frustrated with their laptop isn’t searching for “Wi-Fi adapter driver update” or “network configuration troubleshooting.” They’re typing, “Wi-Fi keeps disconnecting on my laptop.” Or a homeowner hearing water trickling isn’t looking up “flapper valve replacement”; they’re searching, “Toilet keeps running after flushing.” I created a blog post that goes into much more detail and is pretty exhaustive, and if you're interested, you can read more at https://miamiseo.pro/blog/the-seo-lifecycle-funnel/

Hello, academy peeps! Here is a Google Sheet with a list of all the tools and resources currently available in this group. It might be easier than browsing around the classroom. Just click the links and it will take you to the appropriate page. 50+ Tools Sheet P.S. I got banned from LinkedIn (temporarily) for using this sheet as a lead magnet. It was getting so many comments that my account is now restricted.