Does anyone have any good tricks to get images to rank in Google image search results or do all the same rules apply?

For years, I've been working using the same funnels that most of us in the SEO and Digital Marketing field know and trust: AIDA - Awareness, Interest, Desire, and Action ToFu/MoFu/BoFu - Top of Funnel, Middle of Funnel, Bottom of Funnel. But coming from a traditional marketing background and after a few years of doing this SEO and Internet thing, I realized that these funnels are a bit incomplete. There is more to an internet search than just a step in a direction because people don't search like the funnels suggest. So for a few years now, I've been working on something that I think represents searchers, and more importantly, their intent, a little more realistically than AIDA and TMB funnels. *Note: There is absolutely nothing wrong with following these funnel models and I still recommend understanding and using them. I've called it a very silly name, but it still fits - The SEO Lifecycle Funnel. The basics - Traditional funnels assume a straight path to conversion. The SEO Lifecycle Funnel reflects how people wander. They zigzag, double back, and follow nonlinear, beautifully human journeys. I break it down like this: - Ignorance/Innocence - Awareness/Discovery - Interest/Desire - Consideration - Action/Purpose - Loyalty - Advocacy I've found that people often jump around with their searches. They don’t know what the word is for that thingamajigger under the whatsis, but like all of us, they go online to try to find it. Even experienced search professionals will do this. I do this, and I’ve been typing words into the Google machine for a few years. Think about it: someone frustrated with their laptop isn’t searching for “Wi-Fi adapter driver update” or “network configuration troubleshooting.” They’re typing, “Wi-Fi keeps disconnecting on my laptop.” Or a homeowner hearing water trickling isn’t looking up “flapper valve replacement”; they’re searching, “Toilet keeps running after flushing.” I created a blog post that goes into much more detail and is pretty exhaustive, and if you're interested, you can read more at https://miamiseo.pro/blog/the-seo-lifecycle-funnel/

Share your knowledge, or get your questions answered by hundreds of experts. There are so many smart people in this group. We've got Senior SEOs, founders, developers, directors, business owners, CEOs, etc. All in here. If you want to share something cool, or get insights from the awesome people in the group, here's how: 1. You must be level 2 to post. This eliminates spammers. To get to level 2, you need 5 points. You get a point every time someone likes or replies to your comment. This encourages high quality engagement. (I like and reply to most things, so if you post 2-3 comments somewhere, you'll level up right away) 2. Create a great post title. If you are familiar with SEO, you know how important it is to be specific. Posting a title like "Need help?!" is not going to get nearly as much engagement as "Need help automating meta descriptions". Etc. 3. Create informative post details. Put more than 5 seconds of effort into your actual post content. Tell people what you want help with, or share your wins, learnings, struggles, etc. 4. Try to keep it within the realm of SEO and AI. That's what this group is all about. Let's keep it on-brand! 5. Don't be a salesy jerk. If you are constantly trying to get people to book a meeting with you or buy your thing, you'll get banned fast. Look at how much stuff I've given away for free in this group. You are welcome to connect "offline" but this group is for acquiring SEO knowledge and building AI skills, not for selling stuff. What can you post about? - Ask questions about AI + SEO - Ask for feedback on a tool or prompt - Ask people to roast your website! - Share something cool you learned - Share awesome results you got - Anything else that adds value to the community Have fun posting!

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