If you make money online by selling people access to your Skool community, what label would you give yourself or expect others to give you?

𝐈 𝐬𝐩𝐞𝐧𝐝 𝟏 𝐰𝐡𝐨𝐥𝐞 𝐦𝐨𝐧𝐭𝐡 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐰𝐫𝐢𝐭𝐭𝐞𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐀𝐈𝐋𝐘.👀 Here’s how I did it. 1️⃣ I found out who my ideal audience is. This is important. You first need to understand who your audience is and what is their main problem. My ideal audience were beginners who wanted to launch and sell their own profitable funnels and offers organically. 2️⃣. I looked for groups and communities where my ideal audience are in. If you’re using Facebook or Skool, joining large and engaged groups and communities is the fastest way of finding and interacting with your ideal clients. I searched and joined Systeme.io related groups because I was mainly using Systeme.io to teach people how to build their own profitable funnels. Tip: Look for official groups/communities of top software/tools you’re using. For example, if you’re into social media marketing and use Canva heavily, join Canva related groups. 3️⃣. Researched what my audience are struggling with. I was constantly observing the groups and researching using keywords. Inside the group/community, on the search bar, I added keywords related to what I wanted to help people with, for example, #funnels, #organicmarketing, #launch etc. Chances are, you’re not the only one within the community who wants to help other people within the same niche/topic. Some people are already present and doing their best to help. Look at their content and check the comment section. You’ll find questions by members that you can consider creating content on. I also asked questions inside the groups and made list of all the answer/ responses I got. 4️⃣. I started creating content based on the research results. I had a list of so many questions my audience had about my topic. So one by one, I started creating content around those questions and concerns and focused on providing SOLUTIONS. My strategy was simple: Giving away everything and leaving nothing behind. 5️⃣. I created my lead magnet to build my email list.

🔥🔥 NEW UPDATE Now up to 119 and a 29% conversion rate 😎 🔥UPDATE Woke up to over 100 overnight!! Whoop whoop 🎉🥳 We just hit 90 members in our free community, and our conversion rate is up to 21%! Countdown to 100 🙌 Big thanks to @Sylvain Zyssman on the About page feedback.

Hey guys, @Calvin Hollywood interview with @Matthew Thompson was epic! In it, Calvin dove deep into the Auto DM feature of Skool. I got so much out of it, I decided to synthesize it for you guys below! 𝗔𝘂𝘁𝗼 𝗗𝗠 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝐀𝐮𝐭𝐨 𝐃𝐌𝐬 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐩𝐨𝐢𝐧𝐭 𝐨𝐟 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐟𝐨𝐫 𝐧𝐞𝐰 𝐦𝐞𝐦𝐛𝐞𝐫𝐬 𝐢𝐧 𝐚 𝐒𝐤𝐨𝐨𝐥 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲. 𝗪𝗵𝗲𝗻 𝗱𝗼𝗻𝗲 𝗿𝗶𝗴𝗵𝘁, 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝗯𝘂𝗶𝗹𝗱 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗳𝗼𝘀𝘁𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱 𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀. 𝟭. 𝗖𝗼𝗺𝗺𝗼𝗻 𝗔𝘂𝘁𝗼 𝗗𝗠 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝑨𝒗𝒐𝒊𝒅 𝒕𝒉𝒆𝒔𝒆 𝒑𝒊𝒕𝒇𝒂𝒍𝒍𝒔 𝒕𝒐 𝒎𝒂𝒌𝒆 𝒔𝒖𝒓𝒆 𝒏𝒆𝒘 𝒎𝒆𝒎𝒃𝒆𝒓𝒔 𝒇𝒆𝒆𝒍 𝒘𝒆𝒍𝒄𝒐𝒎𝒆: • ❌ 𝑺𝒆𝒏𝒅𝒊𝒏𝒈 𝑪𝒐𝒎𝒎𝒂𝒏𝒅𝒔: Example: “Click here” or “Watch this now.” Feels too transactional and lacks a warm introduction. • ❌ 𝑰𝒎𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝑴𝒆𝒔𝒔𝒂𝒈𝒆𝒔: Example: “Welcome to the group!” misses the chance to build a connection. • ❌ 𝑶𝒗𝒆𝒓𝒍𝒐𝒂𝒅 𝑾𝒊𝒕𝒉 𝑰𝒏𝒇𝒐: Too many links or instructions overwhelm new members and can push them away. 𝟮. 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗔𝘂𝘁𝗼 𝗗𝗠 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝑭𝒐𝒄𝒖𝒔 𝒐𝒏 𝒆𝒏𝒈𝒂𝒈𝒊𝒏𝒈, 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍, 𝒂𝒏𝒅 𝒊𝒎𝒑𝒂𝒄𝒕𝒇𝒖𝒍 𝒎𝒆𝒔𝒔𝒂𝒈𝒆𝒔: 1. 🌟 𝐖𝐚𝐫𝐦 𝐖𝐞𝐥𝐜𝐨𝐦𝐞: • Start with a friendly and personal tone. • Example: Hey [Name]! Welcome to [Community Name]—we’re so glad you’re here! 🎉 2. ❓ 𝐀𝐬𝐤 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 (𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲): • Open Question: For detailed responders. • Example: “What inspired you to join this community?” • Closed Question: For shy or short-answer responders. • Example: “Are you new to Skool? Yes/No.” 3. 🚫 𝐍𝐨 𝐄𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐋𝐢𝐧𝐤𝐬: • Keep the focus on the platform and avoid redirecting new members immediately. 4. 🤝 𝐅𝐨𝐥𝐥𝐨𝐰-𝐔𝐩 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲: • Acknowledge replies. • Guide members to specific resources or encourage further interaction. 𝟯. 𝗨𝘀𝗲 𝗔𝘂𝘁𝗼 𝗗𝗠𝘀 𝗮𝘀 𝗟𝗲𝗮𝗱 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗧𝗼𝗼𝗹𝘀 • 🔍 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐇𝐢𝐠𝐡-𝐕𝐚𝐥𝐮𝐞 𝐌𝐞𝐦𝐛𝐞𝐫𝐬: • Look for detailed, enthusiastic responses (e.g., “I’m here to scale to $10K/month!”). • 📊 𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐞𝐬: • Beginners: Need nurturing and onboarding. • Advanced Members: High engagement potential and likely to purchase. • 🚀 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐩 𝐖𝐢𝐭𝐡 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧: Respond promptly to every message and guide potential leads toward paid offerings. 𝟰. 𝗞𝗲𝘆 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗳𝗼𝗿 𝗔𝘂𝘁𝗼 𝗗𝗠 𝗦𝘂𝗰𝗰𝗲𝘀𝘀

If you're running a Free and Paid group it can be difficult to decide what to give away for Free and what to charge for How do you decide what content to give away for free vs paid? From my own experience, this is the best way to think about it👇 What you give away for free has to be enough knowledge, value, and skills so that your members can achieve their goals on their own. However, You have to save enough information for your paid content so that your members WANT & DESIRE you and all the other information that you have in order to achieve their goals FASTER. Here's an example for learning to drive: In the Free content, you teach your members the rules of the road so that they're legally allowed to drive ... BUT because you taught them so well previously, they now WANT you to teach them how to actually drive the car (paid content). Does that make sense? They can technically operate without you but don't want to - get them invested with the free content and then they'll want the paid content once they're hooked!