Free vs Paid Content...?
If you're running a Free and Paid group it can be difficult to decide what to give away for Free and what to charge for
How do you decide what content to give away for free vs paid?
From my own experience, this is the best way to think about it👇
What you give away for free has to be enough knowledge, value, and skills so that your members can achieve their goals on their own. However,
You have to save enough information for your paid content so that your members WANT & DESIRE you and all the other information that you have in order to achieve their goals FASTER.
Here's an example for learning to drive:
In the Free content, you teach your members the rules of the road so that they're legally allowed to drive ... BUT because you taught them so well previously, they now WANT you to teach them how to actually drive the car (paid content).
Does that make sense? They can technically operate without you but don't want to - get them invested with the free content and then they'll want the paid content once they're hooked!
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Edward Catton
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Free vs Paid Content...?
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