Is selecting the right niche really that important? Well yea, but let's put some meat on that bone. It is important, I have a niche and it helps a lot. But only a well educated person (and by well educated, I mean educated on market desires, not skills) can just select the right niche and be successful. What I mean is, only someone that knows a niche well, someone that has researched it, and knows the problems well can just select a niche out of the blue and serve them. Only a person that has that type of mindset can just "select" a niche and run with it successfully. There are some people that can do that, they just go talk to people, find a problem, and solve it. That takes a special type of person, one who's only motivated by the "game" of business. They could careless about their passions, what they prefer, they only care about money, they go find a problem, and then they solve it. They could care less if they enjoy the work. If you do that things can happen very fast for you. BUT. Most of us, are driven by our passions. We are not like that, it's not JUST for the money, it's to live a life we love. When you're driven by passion, success requires you to develop a valuable skill within your zone of genius. You'll have to twist, turn, and flop around a bit until you match that with passion with people that want to hire you. That means you just have to get out there and help people, and eventually your niche will pick you. That is, if you're doing the work and pushing forward without the perfect answer. Your niche, your unique selling proposition isn't a course module away, where you fill out yet another GURU's business template. Do you really want to fill out another ICP module?? How many times have you done that now? how many times has it helped? I can't stand those anymore. No! Your niche and unique ability is found in doing work for people, having success, having failures, doing more of this, less of that, and iterating on that until you find your zone.

The jury is still out—but this is my experience from growing a Skool community to $78K/month. I've seen lists of various tactics you can use, but I think the secret to long term growth is MISSION and VISION. Moving people forward, keep their eyes on the next step. Making sure people are progressing towards THEIR goals. It's a lot harder than... - Trying to "increase engagement" to keep people from leaving - Adding a cancelation video to keep them from cancelling - Updating your about page to increase conversions - Making a smooth onboarding process These are surely all important tactics to growing your membership. But truthfully all those actions need to be seen through the lens of a strong mission and vision that is way bigger than you or your community (as it sits now). Those tactics alone are UTILITY, without meaning, without VALUE. It's vision and mission that will turn a community that provides ONLY utility into a TRUE movement. That's my take. I have a long list of improvements I could make, but for me investing in mission, vision and a roadmap seems to be my secret weapon.

These videos took me hours to do, scripting, recording, starting over and over.... they honestly did very little for my business at the time. But I had the faith that they would. And they did. It was well worth it. When you recording next? Tomorrow? Good. Link your video below in the comments. Comment about anything you want, even pitch your services to the community. ***RULES this must be an NEW video, no old videos! 🤘 Have some fun with it. Introduce yourself. Pitch away. https://youtu.be/-_S8H8VhCbA?si=dE8MUUJjpTLgccAj

New video that breaks down my monetization strategy around AI automation products and services. A lot of what I'll focus on is... - How can we do less (not more) - How to focus on the right actions - How to hold yourself accountable Enjoy the video.

Hi guys, just posted my first yt video. Starting to get some reps in on my content creation journey. I'm looking to get feedback from you guys 😉. The video is about how to generate engaged leads from organic content on Instagram using ManyChat Auto-DMs and also how to turn those leads into customers. https://www.youtube.com/@joaomarques-ai