Facebook Ad Campaign Strategy Review
Hello Peops, need a little of your wisdom and knowledge on this one, I think I let myself get carried away with the excitement of the results. Background: - Started a Lead Objective campaign on July 19th - Used Ad Set Budget Optimization (ABO) at €8/day per ad set - 2 ad sets, 1 ad creative each, shared Facebook Lead form - Specific audience targeting Actions Taken: 1. After 4 days:7 leads obtained (5 from one ad)Turned off underperforming ad and its ad set 2. Duplicated winning ad in the existing ADSET of the WINNING AD, adding a creative. 3. Switched to CBO with the single ADSET containing 2 ADCREATIVES at €16/day, ran for 3 days with no leads. Previously Winning ad got all the spend, new ad underperformed. (It did give me a clearer picture of which type of creative resonated more with the customers.) 4. Switched OFF completely the Campaign as I was not getting any leads so I wanted to start fresh. 😱 5. Created new campaign with ABO (€8/day per ad set) 2 ad sets, 1 creative each, broadened audience targeting Current Situation: - Waiting for ad review - Facebook warning about potential lack of leads at ADSET Level on the new Ad Sets. Key Questions: 1. Did these frequent changes negatively impact the algorithm's learning process? 2. If so how can I restabilize it? 3. Is switching between ABO and CBO advisable? If so, how often? 4. Should I just allow it to run now, for at least a week? 5. Given the current setup, what steps should I take to optimize performance and avoid wasting budget? I feel I have tipped over the FB algorithm a little I certainly was being impatient but I am hoping someone can guide me out of this mess or help me improve the current situation. As always thank you soo much 🙏.