Two sentences made my last video get a ton of views. I started posting YouTube videos on June 11th. I've been horribly inconsistent with YouTube and my videos rarely got more than a few thousand views. Up until recently, I've had 40K~ish subscribers for years. That didn't seem to matter. Hardly anyone watched my stuff. Up until June 11th of this year, I hadn't posted anything since April of 2023. Then in June I decided to post consistently and see what happened. I got some good advice from Alex Hormozi and I also did the UNTHINKABLE ... Which was to read the instructions that YouTube gives you for free. WHAT ALEX TAUGHT ME: 1. The "thing" that makes YouTube show your video to more people is this: ClickThrough Rate + Average View Duration = Good So the higher your clickthrough rate is (you know ...people seeing the thumbnail and then clicking the video) ... And the longer someone watches your video ... The more YouTube will show it to people for free. 2. A good way to figure out what thumbnails are working is to use tools like ViewStats.com because you can type in a topic or a keyword and it will show you videos that got MORE views than usual. The fancy folks call these "outliers". 3. Make your videos good so that people will watch them longer. So ...armed with this knowledge, I made some videos.. And it actually worked! I've made 8 videos so far and all of them have gotten more than 10,000 views except one. (And that one didn't have a good click through rate.) BUT THEN I DISCOVERED A SECRET. And by "Secret" I mean ... Something that was clearly spelled out in YouTube's instructions. I applied it to my most recent video to date and that video has received 36,000 views in 14 days. Here's the "secret": TELL YOUTUBE WHAT THE VIDEO IS ABOUT BY WRITING YOUR DESCRIPTION PROPERLY. I don't really know what "properly" is but here's what I *was* doing: My descriptions were always the same. A few links at the beginning and then some info about me.

Hey guys, a couple of weeks ago I uploaded a video to youtube and it got 8 times the usual viewership. So I checked the analytics, and only 2.3% of that traffic came from my subscribers. Meaning all the extra traffic was from YouTube's algo showing the video to more people in the recommendations and "next video". Why did youtube help me with this video but not others? I saw that the average watch time on this video was 4x longer than average also. So, I'm going to start using more open loops to get people watching and engaged longer. I discussed with a friend who's making high 6 to low 7 figures a month online, he said yeah watch time is the #1 thing, the other is thumbnails. I'm trying very weird thumbnails now, that have nothing to do with the actual content of the video (pattern interrupt). That used to work for me great with FB ads before. What are you doing to get more views on social and video platforms? -Manny

I decided that I would just make a video. I felt awkward. I haven't made a video since 2019 and I feel like I was a totally different person back then. I put it on YouTube and now I have to just make more. Practice makes less awareness. Lol.

Hello creation community :) Happy hump day - reminding myself and this great community to celebrate - big small - Gatorade dump worthy or not - top 3 - My youngest son is getting married Saturday - big celebration!!! My little grandson born with cCMV (don't worry if you don't know what it is neither did I) is able to get fitted for hearing aids soon has just hit 9 pounds and has great vision - big celebration and in the moments of down time I can listen to great info here and take more action on Convert 2.0 - What are you celebrating?

Hey guy, I love Frank's idea to foster community here. I hope it takes off! I've been following Frank since 2005 I think... built a 130,000 subscriber email list in the language education space about a decade ago, now I'm starting over in the meditation space. I'm using "Bootstrap Branding", which I think was later called IBB 3.0 or 4.0? I'm not quite sure. It's from 2022. Does anyone know if that 3-post method is still recommended or any updates?