28d ago in General Discussion
Shockingly Good Results From YouTube
Two sentences made my last video get a ton of views.
I started posting YouTube videos on June 11th.
I've been horribly inconsistent with YouTube and my videos rarely got more than a few thousand views.
Up until recently, I've had 40K~ish subscribers for years.
That didn't seem to matter.
Hardly anyone watched my stuff.
Up until June 11th of this year, I hadn't posted anything since April of 2023.
Then in June I decided to post consistently and see what happened.
I got some good advice from Alex Hormozi and I also did the UNTHINKABLE ...
Which was to read the instructions that YouTube gives you for free.
WHAT ALEX TAUGHT ME:
- The "thing" that makes YouTube show your video to more people is this:
ClickThrough Rate + Average View Duration = Good
So the higher your clickthrough rate is (you know ...people seeing the thumbnail and then clicking the video) ...
And the longer someone watches your video ...
The more YouTube will show it to people for free.
2. A good way to figure out what thumbnails are working is to use tools like ViewStats.com because you can type in a topic or a keyword and it will show you videos that got MORE views than usual.
The fancy folks call these "outliers".
3. Make your videos good so that people will watch them longer.
So ...armed with this knowledge, I made some videos..
And it actually worked!
I've made 8 videos so far and all of them have gotten more than 10,000 views except one. (And that one didn't have a good click through rate.)
BUT THEN I DISCOVERED A SECRET.
And by "Secret" I mean ...
Something that was clearly spelled out in YouTube's instructions.
I applied it to my most recent video to date and that video has received 36,000 views in 14 days.
Here's the "secret":
TELL YOUTUBE WHAT THE VIDEO IS ABOUT BY WRITING YOUR DESCRIPTION PROPERLY.
I don't really know what "properly" is but here's what I *was* doing:
My descriptions were always the same.
A few links at the beginning and then some info about me.
I stole the framework from Alex.
THIS IS WHAT I CHANGED:
In my most recent video, I added a few sentences to the beginning of my description telling YouTube what the video is about.
HERE IS EXACTLY WHAT I WROTE:
"Watch this if you want to make money. It shows your to use advanced psychology to influence people and get them to buy from you."
The rest of the description was the same as all the other videos since June.
What's crazy is this video had a pretty good clickthrough rate ...but the average view duration was *fair*.
So it shouldn't have gotten more exposure than usual from YouTube.
But YouTube showed it to a ton of people.
281,000 impressions so far.
My guess is it's because I followed the damn directions and told YouTube what the video was about in the description.
Here's my channel if you want to check it out:
In my videos, I try to follow the frameworks that I teach in Video Black Box. (That's in the Classroom here.)
The only thing that's different is there's no pitch at the end.
Hope this helps!
Yay YouTube!
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Shockingly Good Results From YouTube
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