Amazon Accelerate is in full swing, and the updates are already game-changing for sellers! Here's a quick look at the top announcements so far: 1. Amazon DSP Integration: Buy with Prime merchants can now leverage Amazon’s shopping data for hyper-targeted ad campaigns, driving traffic to their own e-commerce sites. 2. TikTok Ads Boost: Starting next month, TikTok ads will feature Prime branding and real-time delivery estimates, expected to drive conversions on the platform. 3. PayPal Checkout Option: PayPal is now available for Buy with Prime API, offering more flexibility and likely boosting conversions. 4. Shopify Integration: Shoppers can now purchase Prime and non-Prime items in a single transaction, enhancing the checkout experience. 5. Faster MCF Delivery: Multi-Channel Fulfillment (MCF) will now deliver in 3 business days, at no extra cost, improving customer satisfaction. Need help growing your brand? Let's chat!